This past week before Mother’s Day I was listening to the radioand I heard a local jewerly company’s radio ad. The announcer in a great, booming radio voice projects accross the airwaves… “And this Mother’s Day give her what she has always wanted, give her a Rolex.” A Rolex. Really? Now unless my mother is related to Snoop Dog, (which I can clearly attest that she isn’t), I don’t think a Rolex is really the gift for her.

I want to understand who the advertising execs were who crafted this fine Mother’s day slogan. Now advertising folks are no dummies. They know what sells. And I guess today Rolex for Mother’s day sells. Gone are the days of Mother’s wanting flowers, cards and breakfast in bed.

What does this scream about our culture? About our materialism? About our greed? When my mother is being tempted by a Rolex for her special day, what material tempation is knocking at my front door? What package will this world system take today to induce me into slumber?

Remember, today, there are children and people who are trapped alive in China. As I sit here in my comfortable coffee shop. There are people, real, actual people who are in rubble, dying, bleeding…

I know one thing… that they are not thinking of Rolex’s, they are thinking about living or dying.

Lord, help those people and help me to see the living and dying happening all around me.

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