A hardline Hindu organisation, known for its opposition to “corrupting” Western food imports, is planning to launch a new soft drink made from cow’s urine, often seen as sacred in parts of India.

The Rashtriya Swayamsevak Sangh (RSS), or National Volunteer Corps, said the bovine beverage is undergoing laboratory tests for the next 2 to 3 months but did not give a specific date for its commercial release.

The flavour is not yet known, but the RSS said the liquid produced by Hinduism’s revered holy cows is being mixed with products such as aloe vera and gooseberry to fight diseases such as diabetes and cancer.

Hmmm, and what flavors will they come out with?  Dr. Hayer, Cow Zero, Utters-Up, Bovine Dew?

But really is this just another disguised attempt at using fundamentalist and religious fervor to conceal the true motive of capitalism?  Never mind throwing in the health benefits angle.  Who ever these guys are they are brilliant.  Combining hate for the West, religious idealism and health consciousness.  Wow, now that is a recipe for instant success.  One just has to get past the part about drinking cow urine…

We may scoff at such products.  But are our Jesus dolls, scripture mints(at least they are sugar free) and the latest Purpose Driven Life for Your Grandchildren installment any different.  We package things that sell.  What really is the difference between cow urine soda or the talking Jesus doll?  Don’t both use our religious sentiments to sell a products.  

And this is the one reason why christianity and capitalism should always walk away from each other and not beside each other, holding hands, walking into the sunset.  For if christianity and capitalism walk embracingly into the sunset, I fear that the darkness will be a night that we may not survive.  At least as we know it.  And maybe that is a good thing…

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